PART 2 - PPAI Expo
We continue our trade-show wrap-up with a visit to the Promotional Products Association International (PPAI) Expo, which took place in Las Vegas on Jan. 14-18, the week following CES. The PPAI Expo is the largest promotional products show in the industry, and if you’re looking for something new, you’ll find it here – along with over 11,000 promotional consultants and 1,400 suppliers in the grand exhibit hall.
PPAI is all about branding. By definition, a brand is the "name, term, design, symbol or any other feature that identifies one seller's goods or services as distinct from those of other seller's." Initially, branding was the act of burning a symbol into an animal’s skin with a hot iron stamp as a means to differentiate one’s cattle from another. This tactic was subsequently adopted in business, marketing and advertising – albeit somewhat less painfully.
Top Emerging Trends
From colors and textures to lifestyle and entertaining, new trends were out in full regalia at PPAI this year.
Let’s focus on fashion. As they say, everything old is new again. Neon from the ‘80s and brilliant pops of color ignite everything from clothing to accessories in 2013. Gold and black jewelry are on the rise, along with chunkier watches and bangle sets. Black diamonds are back, and rose gold is a must have.
Fashion handbags are getting bolder and brighter, as well. Patent leather is hot for spring, and cross-body style bags, which are perfect for commuters and multi-taskers who need their hands free, are trending right now. Pick one up with a pop of neon and you’ll be the trendsetter of your social group!
Are you a thrill-seeker? Well 2013 looks to be your year. Experience and lifestyle options were a big trend at PPAI. Everything from outdoorsy activities to unique adventures is emerging as popular categories. Coinciding with this, the health and wellness category is trending with products for working out on-the-go and staying healthy while traveling.
Speaking of outdoor living, backyard entertaining was also a big trend this year at PPAI, and portable and space-saving grills are all the rage. The latest grills are lighter-weight and easy to clean but still offer all the grilling space and quality you need when creating an outdoor meal for your family or your whole block.
This is just a smattering of the trends and products emerging this year. Check back frequently for updates via our weekly “Merchandise Monday” column right here on Hinda Blog!